Market Surveys

Before launching a new product or a new service it is important to know the potential customer base, so as to be able to manage communication measures in a targeted way. Whether in a specific B-to-B segment, aimed at the general consumer market or regionally focused, we draw up a detailed market survey.

Through discussions with decision-makers – both individually and in focus groups – we research interests, preferences, expectations, counter-arguments and assessments of the target group. This survey allows you to adapt your marketing strategy optimally to the results obtained.

Customer Feedback

Your customers’ satisfaction is the key to long-term customer loyalty. ServiceMonitor creates the neutral contact to your customers and asks them about their satisfaction, e.g. with the purchase process, the customer service or the products and services. We draw up the outline of the dialogue together with our clients, so that company-specific or sector-specific features and details can be considered.

Our customer feedback dialogues provide you with a comprehensive picture of where your strengths and any shortcomings in customer contact lie, from the subjective viewpoint of your customers. The evaluations flow into a permanent monitoring of the quality of service.